I believe in belonging to a "Professional Association". Why? Because it helps... It helps your business flourish. I know this from personal experience. We started a marketing research business in Atlanta during the 1980s. My partner and I operated this business from the second bedroom of my home. Soon we joined a professional association, the marketing Research Association of America. I became active in my local chapter, attending local, regional and national events. Soon our company became known within the organization and through networking with my competitors, we began to steadily grow because of the recognition and referrals we received. As a matter of fact, within a few years we grew from that second bedroom into eventually a 10,000 square foot facility with four complete focus suites, an auditorium space and a 50 station telephone room, employing close to 100 people.
I also believe, no I KNOW, association membership helps you flourish as a professional. Even though so many of us are solo practitioners, as a member of NAHU, you are no longer alone. You have a ready network comprised of top producers and industry thought leaders and you are offered the best continuing education classes and programs as well as several professional certifications that are available for your personal professional development. It is like being a part of a nurturing "professional" family. All YOU have to do is participate! Once you are involved on a local, state, regional or national basis, your reputation and stature will begin to grow within our community. Once that happens, you watch. You and your business will flourish.